The brief
Our brief was to rebrand the Craig Bellamy Foundation and develop a website promoting the aims and objectives that the charity has in the West African state of Sierra Leone. The client required that the site featured high quality video content, a blogging tool as well as full content management.
The Craig Bellamy Foundation Academy aims to offer young children the opportunity to reach their true potential in life through sport and education and is championed by professional footballer Craig Bellamy.
Our first task was the creation of a new brand identity via a new logo featuring a colour scheme derived from the Sierra Leone national colours and a motif formed around a football, one of the panels in the ball being the shape of the country.
We wanted the logo to feel dynamic, relate strongly to Sierra Leone as well as reinforcing the football focus that the foundation clearly has. It also had to feel adventurous and down to earth which was effected by giving the motif a hand painted look.
Once we had completed the design of the logo we set about designing and developing a website that would provide the Craig Bellamy Foundation with an online channel to reach and engage a wide audience with the goal of educating and informing people of the issues facing Sierra Leone and the role that the Craig Bellamy Foundation plays within the country.
Word Press was selected as the basis for the site development because of its ease of deployment, flexibility and comprehensive feature set.
Video content, a powerful blogging tool and full content management are all incorporated within the site and easily managed by the CBF team via a simple to use admin area.
As usual, we kicked off the design process by identifying the desired user journey(s) through the site and through a considered wire-framing process set out a strong and functional set of layouts starting with the homepage and working through to the different content areas of the site.
Having established the structure of the site our focus shifted to the task of creating an aesthetic that would support the new brand as well as facilitating easy navigation of the content and implementing within the Word Press framework.
The design aesthetic follows this rationale and is clean and simple with clear signposting ensuring visitors are quickly directed to key content presented effectively. We were keen to let the content speak and as such made sure that the design didn’t get in the way - lots of white space and clear navigation were the order of the day.
Get involved - visit the Craig Bellamy Foundation website >>
Looks..
Inspiring
Says..
The Craig Bellamy Foundation is making a real difference to young people in Sierra Leone
Does..
Promotes Craig Bellamy’s aims, objectives and results in Sierra Leone and provides a space where people can join in and contribute
Our Role...
Brand Development
Content Management
Website Design
Sectors...
Education
Not For Profit