The brief
To rebrand environmental consultant Gareth Kane and create a website that positions him as a leader in his field putting forward a strong business case for organisations to engage his expertise.
A key objective was to make Gareth the focus of the brand, building his profile as a leading expert in the field of making businesses more environmentally astute.
Our design solution has delivered an accessible website and through considered site-mapping signposts users to the information that they are looking for for quickly and easily.
His blog is a central focus of the site and the main way that Gareth engages with his audience online so the design provides clear opportunities for visitors to sign up to his newsletter expanding his reach within his target audience.
Gareth was keen to avoid environmental cliches so the design treatment is polished yet clean and simple with no direct visual references to typical eco icons allowing for a focus on the issues that he is talking about without being overtly obvious or preachy.
The overall result is a brand that engages with its audience, looks compelling and is an effective tool for building Gareth’s brand.
Looks..
Engaging, vibrant and Interesting
Says..
Terra Infirma are passionate champions of embedding principles of sustainability into business processes
Does..
Positions Terra Infirma as experts in this field
Our Role...
Brand Development
Website Design