The brief
When this innovative heating specialist approached Komodo the name of the business had not been set and we quickly recognised the opportunity to add interest and character to the brand by coming up with an original and relevant name for the company.
It’s a big responsibility naming a company and not one that we take lightly so we ensure that we cover all the bases, learning as much as possible about the target customers, the values that the brand needs to convey, the tone of voice etc. After an extensive exploration of different options the client settled on Orata.
The name Orata was derived from the Roman inventor Sergius Orata who has been widely credited with developing the hypercaust, an early form of central heating. This innovative spirit seemed a good fit with the clients own vision of installing and maintaining the latest heating technology for customers looking to be more efficient and eco-friendly.
The fact that the business is based in the heart of Hadrians Wall country only adds to the relevance of the Roman connection.
The brand needed to be intelligent and stand out from mainstream heating and plumbing engineers, highlighting the focus on service, technology and expertise. The main logo device uses a classic typeface and and icon of two entwined ‘flames’ representing both heat and gas/water.
To support the brand Komodo designed and developed a website, corporate stationery, vehicle livery as well as a promotional flyer.
Click on the project gallery thumbnails to the left to see the artwork.
Looks..
Intelligent, innovative and professional
Says..
Orata are a cut above
Does..
Positions Orata as experts in home heating
Our Role...
Brand Development
Design for Print
Website Design