The brief
Evolve the brand of a leading IT solutions provider and project it across a suite of marketing materials providing the collateral in support of the companies strategy for growth.
During the past 18 months Komodo has got to know the brand of Onyx Group well and have worked successfully with the team there, lifting brand presentation to a new level across both print and digital media.
Our first remit was to enhance and evolve the Onyx Group brand so that it was more engaging and allowed for more consistent collateral, the design team created elements that the core identity sits with comfortably and provide a toolkit of visual components readily utilised across a wide range of media.
These elements most notably include a series of ‘light beam’ images and a suite of custom build PC styled info graphics.
Komodo Director Andy Greener explains:
"The design teams thinking behind the masthead image of the ‘light beams’ that features prominently across all the new collateral is to provide an engaging visual metaphor representative of the many layers and combinations of services that Onyx offer their clients. The image creates a strong visual element across the various media employed by Onyx Group and facilitates consistent on-brand messaging to target audiences. The info graphics add a more solid dimension and are engaging way of quickly explaining complex products and services to potential customers."
During the last 18 months Komodo has delivered a diverse range of projects that include van livery, exhibition stands, product literature and most recently a website c/w powerful content management system demonstrating Komodo’s expertise and ability to build winning brand identities and projecting them consistently across a range of media.
Onyx Group’s Marketing Manager, Andy Broumley, comments:
"We initially brought Komodo on board to help us develop our collateral portfolio and breathe some new life in to our brand, however, we were so impressed with the work they produced that we asked them to develop our online and digital presence. The team have worked hand-in-hand with us to produce a fully content managed site that suits our professional and commercial needs, which every step of the way was expertly, account managed."
The Onyx Group website put forward a number of challenges that began with the issue of information architecture, as with any website, ensuring that visitors are quickly signposted to areas that contain the information they are looking for as well as ensuring that the site scaled effectively and consistently as more content is added were primary considerations.
The result is a site that, although complex in structure and large in scale, by virtue of a considered design process provides a positive user experience that is intuitive to navigate and perfectly augments the Onyx Group brand.
Looks..
User friendly, professional and approachable
Says..
Full, flexible and comprehensive IT solution provider with a focus on customer service
Does..
Dovetails with the full suite of Onyx media - a powerful online brand ambassador
Our Role...
Brand Development
Content Management
Design for Print
Exhibition
Website Design
Sector...
Science & Technology